Updated 30 August 2026
The direct answer
Choose syndication when you need a factual announcement publicly distributed with a record of confirmed links. Choose earned media outreach when independent editorial attention is the goal and you can accept that no story may result.
The practical difference
They can coexist
A company may distribute an approved release as the canonical announcement and separately pitch relevant journalists. The syndicated pages should never be described as independent reporting.
The language matters
ReleaseFast calls the service paid press release preparation and syndication. Defined named-placement commitments are not earned media, do not apply to the full network and never imply that a publisher commissioned the announcement.
Common questions
Is a syndicated release independent journalism?
No. It is customer-approved copy distributed through a paid network.
Can syndication and journalist outreach coexist?
Yes. A company can distribute its canonical announcement and separately pitch reporters, while describing the two channels accurately.
Sources and standards
Related ReleaseFast guides
Make it concrete
Start with the company website.
We’ll identify the public company facts first. You can correct them before choosing a package.
Review current pricing, inspect the illustrative sample report, or check contact availability before starting.